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If you've identified your target audience, you should have a pretty good idea how they will connect to your website.  They will either be using dialup or broadband.

While broadband connections are predominate, there are still dialup internet users even in large cities.   Most companies that connect to your website will have some type of broadband connection.   Many individuals still don't have that luxury and are stuck with dialup.  If you are dealing with companies you can be more liberal with you web page complexity.  If you are dealing with home users, be aware that most people don't have the patience to wait for slow loading pages.

With the emergence in technology, many companies are now creating mobile websites, where people can access the site from their AT&T, Verizon, Sprint, or T-Mobile 4g phones, where the 4g speed allows them to access the site with high speed.

Large pictures and complicated rollover buttons increase the download time for your web pages.  While demonstrating high technology in website design, they may not be appropriate for websites whose target audience is Rural.

There are some beautiful websites out there with slow loading times, even for broadband users.  If your website is focused on rural areas or a wide range of visitors then how they connect will be a factor.


Links

April 2008 Bandwidth Report From websiteoptimization.com; Broadband Penetration Grows to 57% in US Homes - Survey: 12% 'borrow' free Wi-Fi - US Broadband Uptake Slows to 88.8% among Active Internet Users.  Narrowband users connecting at 56Kbps or less now make up 11.18% of active Internet users, down 0.43 percentage points from 11.61% in February 2008.

Broadband Internet access - From Wikipedia, the free encyclopedia Wikipedia definitions and discussions of broadband internet access.

Dial-up internet access - From Wikipedia, the free encyclopedia Wikipedia definitions and discussions of Dial Up Internet access.


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